We saw a significant increase in our site traffic as a result of advertising with the Edmonton Journal. We will be looking again over the next few weeks to monitor for long term growth and will post those findings.
Although these numbers look really impressive, if our site traffic was higher, the results would not have been so drastic. We have calculated the cost per new visitor and we will compare it to expected returns from newspaper ads and various types of advertising mediums.
We greatly appreciate the generousity of the donors that support tobacco harm reduction. We will be in an ongoing process of evaluating the results of our decisions and investigating our options to ensure that we are accountable to our donors. Our goal is to educate all Canadians and we want to accomplish that as efficiently and responsibly as possible.